[2018]

In autumn of 2018, working directly with AUDI AG, seeds led the creative development for the global debut of the Audi e-tron, the automaker’s first all-electric vehicle. The event took more than 1,500 guests — from Audi of America and Audi AG employees to celebrities, influencers and members of the global automotive press — on a journey from Pier 3 on San Francisco’s iconic Embarcadero, across the bay to Craneway Pavilion, for a truly unforgettable experience. From a breathtaking drone show high above the venue upon arrival, to executive presentations and a thrilling CG-enhanced reveal, to a reception featuring a live performance from Diplo, the event proved in stunning fashion that electric truly has gone Audi. Event received the Event Marketer ex Award for Best Press Event.

Creative direction, art direction & design for even logo, speaker support graphics, video graphics, video shoots & editing, environmental graphics and event collateral