[2021]
In the winter of 2021, Volkswagen brought the executive team to their dealer network... virtually on an exclusive web platform. With in-dealership branded experiences and exciting video content, the dealers had a full dealer meeting experience in their own backyard.
Creative direction & design for event logo, video opening and interstitials, video graphics
Art direction for web platform, video shoots and editing, in-dealership collateral
[2022]
As the new official vehicle sponsor for the US Open, Cadillac took over Billie Jean King Tennis Center during the 2022 US Open with various onsite activations including an exclusive suite in Arthur Ashe Stadium, LED takeover video moments and vehicle displays.
Creative & art direction for onsite activations, courtside LED takeover graphics, suite environmental design
[2020-2021]
In 2020, seeds partnered with All Things Media to produce an exclusive web platform, VW Now, for Volkswagen. VW Now is a central portal for the dealer network to stay up-to-date with exclusive dealer-focused communications in the Volkswagen world, including monthly executive broadcasts, weekly communication video recaps and special-interest videos.
Creative direction, art direction & design for web platform, email communications, video graphics, video shoots and editing
[2022]
To mark its presence at The Quail Motorsports Gathering 2022, Cadillac highlighted the V-Series and racing vehicles at the center of performance.
Creative direction
[2018]
In autumn of 2018, working directly with AUDI AG, seeds led the creative development for the global debut of the Audi e-tron, the automaker’s first all-electric vehicle. The event took more than 1,500 guests — from Audi of America and Audi AG employees to celebrities, influencers and members of the global automotive press — on a journey from Pier 3 on San Francisco’s iconic Embarcadero, across the bay to Craneway Pavilion, for a truly unforgettable experience. From a breathtaking drone show high above the venue upon arrival, to executive presentations and a thrilling CG-enhanced reveal, to a reception featuring a live performance from Diplo, the event proved in stunning fashion that electric truly has gone Audi. Event received the Event Marketer ex Award for Best Press Event.
Creative direction, art direction & design for even logo, speaker support graphics, video graphics, video shoots & editing, environmental graphics and event collateral
[2020]
In the fall of 2020, Volkswagen launched their first all-electric SUV, the ID.4 to the masses, virtually.
Art direction & design for video graphics
[2020-2021]
In 2020, seeds began the process of giving Ven Johnson Law’s branding and presence an upgrade with a visual branding consistency and website as well as reimagined advertisements for broadcast and digital, all while maintaining the mantra, “Know Justice. Know Peace.”
Creative direction, art direction and design for branding guidelines, advertisements and video graphics
[2018]
Per Ignem is more than your average gym. Each paid membership provides four free memberships for individuals overcoming addiction to rediscover their potential through this truly inspiring fitness community. We were proud to help tell that story with a branding overhaul that included a new logo, website and brand video — which brought their tagline “One. Four. All.” to life with a cool double exposure treatment.
Creative and art direction for video concept, shoot and editing, branding and website design
[2020-2021]
As video agency of record for VCI, seeds had the opportunity to simplify and bring the confusing world of vehicle finance to life in animated form for Volkswagen Credit and Audi Financial Services.
Creative/art direction and design for video illustrations and editing
[2023]
To highlight the various benefits of working with a private agent, Travelers Insurance developed a series of animated videos to highlight those values.
Creative/art direction & design
[2022-2023]
To explain their various plans and services, Travelers Insurance requested animated videos for clarity in a fun presentation.
Art Direction & Design
[2021]
Art Direction & Design
[2019]
In the fall of 2019, Volkswagen brought the dealer network home to Chattanooga for their annual dealer meeting.
Creative/art direction and design for executive presentation graphics, event logo and collateral, environmental graphics
[2019]
Audi is a brand defined by evolution. So, when it came time to celebrate their first 50 years stateside and rally employees around the automaker’s vision for the road ahead during the 2019 All-Employee Meeting, we responded with a two-day event that embodied that very spirt.
Creative/art direction and design for event opening video, event logo/branding/collateral, executive presentation graphics, environmental graphics
[2017]
All Systems Go is a video series to replace one-day training events in order to educate Audi dealership employees about the new vehicles launched in 2017.
Creative/art direction and design for video graphics and editing, series logo/branding, series promotional graphics
[2020]
The Audi Education Partnership is the training program to fast track future certified technicians from student to employee in just 18 months. To help in the recruitment process, we developed a full brand campaign including everything from the logo and posters to the brand video and display assets.
Creative and art direction for video and photo shoots, program branding
[2018]
To celebrate the reveal of the new e-tron GT, Audi teamed up with a certain superhero during the 2018 LA Autoshow press conference.
Creative direction and concepting for opening and reveal videos
Creative/art direction and design for event collateral and executive presentation graphics
[2018]
seeds led creative development for the 2018 Audi Sport press event at the New York International Auto Show, hosted at the Classic Car Club Manhattan for the reveal of the all-new Audi RS5 Sportback.
Creative/art direction and design for event opening video, event collateral, environmental graphics and executive presentation graphics
[2019]
Crafting a brand for Leila, a Lebanese restaurant located in downtown Detroit. The work included a brand overhaul, sub-branding, a website, and other collateral.
Creative/art direction and design for logo, branding and website design
[2019]
To celebrate the release of the revamped Q3, Audi invited journalists from around the country on an exclusive drive program in Nashville to experience what it means to hold nothing back behind the wheel. We helped bring that spirit to life from the start with event invitations to a travel guide to environmental branding throughout the experience.
Creative/art direction and design for event branding, collateral and environmental graphics
When Denver-based CrossFit gym and sober community, The Phoenix, wanted to expand into new markets and break the stigma around recovery, they sought a campaign that made sobriety look “badass.” We answered with a series of print ads featuring actual members of The Phoenix proving that they are “stronger than” addiction.
Art direction and design for campaign and branding assets
[2018]
To experience the new Q8 up close and personal, Audi invited journalists on a classic roadtrip complete with custom posters to take home as souvenirs.
Creative and art direction for poster design
[2018]
Creative/art direction and design for executive presentations for the 2018 Service and Parts Conference in Las Vegas for Audi of America.
[2017]
In honor of their 20th anniversary, our friendly neighborhood pub, Dick O’ Dow’s, got a major facelift. To execute the rebrand, we were charged with crafting a logo, menus and website, as well as launching an email and social media campaign to spread the word.
Art direction for logo, branding and website design
[2016]
We first worked with Chef Nick Janutol during a monthly pop-up dinner called Detroit Forest Service, which we helped produce. When Nick ultimately took the culinary reins at renowned Metro Detroit restaurant, Forest, he again called on seeds to design their logo, website, menus and other collateral.
Art direction and design for logo, branding collateral and website
[2018]
When one of Detroit’s top restauranteurs called on seeds to help develop the brand for his next endeavor. The work included a full website design and buildout, along with menus that elegantly house their sophisticated cuisine.
Art direction for branding collateral and website design.
[2015]
For the first time ever in 2015, Audi of America was projected to reach the 200,000-unit sales goal. Throughout the course of the yearlong program, recipients received a video-playing folder, promotional posters and brochures as well as monthly email communications that included videos produced with the U.S. Ski Team and Audi of America executives. The program culminated with a business meeting in Austin, TX, for all corporate and dealership employees featuring Audi executives and guest speakers.
Creative/art direction and design for event branding, promotional graphics, executive presentation graphics, environmental graphics
[2016]
Avalon’s in-store and retail packaging was given a fresh look in honor of their 20th anniversary.
Art direction for packaging, environmental graphics and branding collateral
[2016]
Though some might argue Michigan’s seasons have been reduced to just summer and winter, Bell’s still crafts award-winning brews for all four. We designed a series of seasonal labels connected by a common theme, yet distinct as the seasons themselves.
Art direction for poster design
[2014]
In fall 2014, seeds was charged with bringing the Audi S3 quattro® experience to life in an immersive 360-degree virtual driving experience within the Denver airport.
Art direction and design for environmental graphics and video graphics
[2016]
seeds developed the meeting theme, presentation graphics and executive speech content for the 2016 Buick GMC Dealer Meeting in Austin, Texas.
Art direction and design for event logo/branding and executive presentation graphics
[2014]
“Own the experience, not the car.” That’s the idea behind Audi on Demand. When the brand launched this innovative spin on car rental in San Francisco last year, we brought it to life through a series of engaging print and digital ads that appeared on billboards and transit terminals throughout the city.
Art direction and design for campaign collateral
[2015]
Art direction and design of logo and executive presentations for Audi of America National Dealer Meeting 2015 in Barcelona.
[2015]
Art direction for The Great Lakes Coffee Roasting Company's brand standards, retail items, packaging, signage and website.
[2015]
Art direction for logo, staging and presentation design for Bell's Brewery Family Meeting in Kalamazoo.
[2015]
Art direction and design of executive presentations for Buick GMC Dealer Meeting in Las Vegas.
Full cycle creative/art direction, management and design/execution from RFP to delivery of Audi of America European Delivery Kit. Kit included branded box, interactive brochure and Layar mobile application integration.
[2014]
Art direction of website design for Mills Pharmacy+Apothecary.
[2014]
Exhibit art direction and design for St. Vincent and Sarah Fisher Center 100th anniversary exhibit at Detroit Historical Museum. Includes logo, promotional material and advertising design.
[2010 - 2015]
Art direction and design of various email campaigns, website banners and mobile applications for Audi of America events.
[2014]
Art direction and design of logo, brand guidelines and promotional materials used by agency partners to promote the launch of the Audi A3 in North America.
[2010 – 2015]
Art direction and design of Oakland Family Services annual reports.
[2013]
Art direction and design of logo, event signage, executive presentations and mobile application for Audi of America National Dealer Meeting 2013 in Miami.
[2012]
Art direction and design of concept, branding, promotional kit, event signage and materials for Audi of America Creating Audi Fans 12 city tour. Tour was part of the Kundenbegeisterung customer experience initiative and was attended by all Audi of America dealership personnel, corporate employees and agency partners.
[2011]
Design of event materials and signage for 2011 Audi of America National Dealer Meeting.
Art direction and design for a reimagined Xfinity consumer experience. The end result was a “living” 7ft remote and branded dome.
[2011]
Design of environmental graphics inside OnStar Mobile Command Center.
